Insights

Take a look into our current happenings and thoughts on digital and creative trends.

MEET BROOKE

Let's connect, Savannah. I would love to grab coffee and chat and connect with you all!
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TRANSITIONING TO REMOTE WORK

However, after careful consideration and discussions with Chirag and Savannah, I decided to take the leap and transition to full-time remote work. This shift was not only a change of scenery, but it also marked a transformation in my entire work dynamic.
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WHY BUSINESS RELATIONSHIPS MATTER

Whether you're a startup founder, a seasoned business owner, or an aspiring professional, understanding the significance of building strong relationships is critical to business growth.
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SocialWest Conference Team Recap

Earlier this month, Team Current had the amazing opportunity of attending the SocialWest Conference In Calgary, Canada.
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THE POWER OF GOOGLE ADS

Among the many advertising platforms available, Google Ads allows businesses to create and display ads across various Google-owned platforms, including search results, websites, mobile apps, and YouTube.
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IMPORTANCE OF SOCIAL MEDIA ANALYTICS | OUR TOP 5 METRICS

Tracking the right social media metrics is essential for measuring the success of your social media campaigns.
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SHOOTING WITH A PURPOSE

With the rise of social media and online video platforms, almost everyone can distinguish between high-quality and mediocre content.
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ARTIFICIAL INTELLIGENCE + THE FUTURE OF MARKETING

Artificial Intelligence (AI) is already transforming marketing as we know it. Among its many uses, it can learn about customer preferences and make recommendations based on those preferences.
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THE RISE OF INFLUENCER MARKETING + NIL

In today's world of digital media and social networking, influencer marketing has quickly become one of the most popular and effective ways for brands to reach their target audiences.
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QR CODES ARE CURRENT

The Covid-19 pandemic has forced many businesses to adapt to minimizing contact between parties and limit potential exposure to the virus, making way for the major comeback of QR codes.
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CURRENTLY REMOTE - 9 TIPS FOR WORKING FROM HOME

How has working from home been for you? Today is our 110th day of being remote, so here are 9 tips that have helped us stay productive (and how you can too).
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LIFE OF A CURRENT INTERN

With a four month internship ahead of us, we bonded as a team and became a part of something much bigger than ourselves. Now that we are at the end of our time at The Current Agency, we thought it would be nice to reflect on our experiences.
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PROS + CONS OF INSTAGRAM

There is no doubt that Instagram is influential, with it being called “one of the most influential social media platforms in the world”. The popularity of Instagram stems from the easy accessibility and personal customization features of the app.
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INTRO TO SNAPCHAT

Fan of Snapchat or not, there’s no denying the power and the usefulness of this social media platform. With millions of fans across the globe, Snapchat is certainly leading the charge in a social media transformation.
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PAGE VS. PROFILE

While you do need a Facebook profile in order to create and manage a Facebook page, a page is the definitive form of Facebook presence for any business, large or small.
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DON’T PRESS THAT POST BUTTON

Mistakes happen when it comes to social media! Mistakes are frustrating, but what matters is how you correct them! Here are five don’ts of social media to make sure you stay on top of your social media game.
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JUMPSTARTING YOUR SOCIAL MEDIA

The science behind social media isn't as simple as it sounds. It takes research, time, and a lot of patience. Revamping your business’ internet presence is going to take more than pressing that retweet button.
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IN CURRENT NEWS

But it goes beyond the issue of phonetics, misspelling, and mispronunciation; the brand name did not represent who we were as a company. It was not a brand that unified our team.
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COMFORT ZONE

I won't lie, it hasn't been easy. Creating a startup is hard…really hard. With the shiny new name and concept comes hurdles and setbacks that we have had to overcome, and overcome we have!
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